The brand guide.
Everything our team, our freelancers, our vendors and our AI tools need to sound like us and speak to the right pastor. One source of truth. If it is not in here, it is not the brand yet.
Church Amplified is a church growth company for Spirit-filled churches in the United States. Advertising is the mechanism. It is not the category.
Logo
The Classic lockup is the brand. It was chosen on 24 August 2026 over two alternates and it is not interchangeable with them.
Drop the real vector files in before this page ships
The production vectors live at assets/logos/production/ in the brand folder. Export a PNG or SVG of each lockup below and replace these placeholder tiles. Do not rebuild the monogram and do not retype the wordmark to fake it. The wordmark was drawn in Poppins and converted to outlines, which is exactly why it must never be re-set as live type.
Primary, on black
The default. Horizontal lockup on Amplified Black. Use this everywhere unless the background forces otherwise.
DownloadCream lockup
For Warm White backgrounds. The business card back and the site's light theme both use this.
DownloadReversed, one colour
Warm White throughout, no gold. For photography, print at one colour, and anywhere gold would fail contrast.
DownloadSecondary mark
CA monogram alone. Favicons, app icons, social profile images, merch, watermarks, embossing and foil.
DownloadCA monogram on the left. A thin vertical gold divider. The wordmark on the right, with CHURCH in Warm White and AMPLIFIED in Amplified Gold. The tagline sits underneath and is optional.
Both legs of the A terminate flat on a horizontal baseline. A splayed-foot version exists in older files and it is not the brand.
Do
- Use the Classic horizontal lockup as the default.
- Pull from the true vectors in assets/logos/production/.
- Keep clear space around the lockup equal to the height of the monogram.
- Use the CA monogram alone when the space is square or small.
- Check the A. Both legs cut flat.
Don't
- Never substitute the Elevated or Modern Minimal lockups without asking.
- Never outline or rebuild the monogram.
- Never retype the wordmark in Poppins or any other font.
- Never crop the logo out of a mockup sheet.
- Never place the lockup on a low-contrast gold background.
- Never use the splayed-foot A. It appears in the archived logo suite PNG and in Classic Guidelines v2. Both are wrong.
- Never add a cross, flame, dove, steeple, megaphone or signal bars. The word CHURCH establishes the market.
Color Palette
Roughly 70 percent black, 20 percent warm white, 10 percent gold. Gold reads premium because it is restrained. The moment it covers a third of the page it stops looking expensive.
Click any swatch to copy its hex.
| Element | Color | Notes |
|---|---|---|
| Page background, dark | #0D0C0A | The default. Cards sit at #141210, raised surfaces at #1A1815. |
| Page background, light | #F2EEE4 | Light theme toggle. Cards go pure white, raised surfaces #FBF9F3. |
| Headings on dark | #F7F5EF | Warm White. Never pure #FFFFFF. |
| Body on dark | #CFC8BC | Muted text drops to #8A8070. |
| Headings on light | #090909 | Body #4A4438, muted #6B6355. |
| Buttons and CTAs | #D6AD52 | Gold on black. Black label on the gold fill. |
| Small gold text on cream or white | #8A6624 | Required. #D6AD52 on #F7F5EF measures 2.4 to 1 and fails. #9B742B measures 4.19 to 1 and still fails AA. #8A6624 measures 4.81 to 1 and passes. |
| Weekly pastor scorecard | Light, #9B742B | Deliberate exception, logged 4 August 2026. The scorecard stays a light spreadsheet-familiar report because familiar beats optimal for pastors. Only its gold moved to Heritage. |
Do
- Let black carry the page and spend gold sparingly.
- Use gold for the one thing you want clicked.
- Switch to #8A6624 the moment gold type sits on cream or white.
Don't
- Never use #C8A44E or #060606. Those are the superseded Scale Marketing values.
- Never set small gold text on a light ground with #D6AD52 or #9B742B.
- Never build a gold-on-gold or low-contrast gold background.
- Never assume white backgrounds are banned. That rule is retired. The light theme and the cream lockup are both approved.
Typography
Space Grotesk for headings. Inter for body. Poppins is the logo only. This ruling was made on 8 September 2026 and it reverses the earlier one that put Poppins on everything.
Space Grotesk
Weights 500, 600, 700. Headlines at 700 with letterspacing -0.02em.
Available on Google Fonts. No self-hosting needed.
Inter
Weights 400, 500, 600, 700. Body at 16px, line height 1.7.
Available on Google Fonts. Fallback stack: system sans-serif.
Poppins is logo only
The wordmark was drawn in Poppins and converted to outlines, which is why the logo files need no installed font. Poppins is not a working brand font. Do not set headlines in it. Do not rebuild the wordmark by typing it. And do not "fix" churchamplified.com back to Poppins. BRAND-IDENTITY.md still carries the old Poppins line and has not been rewritten.
Do
- Set headlines at 700 with -0.02em tracking. The tightening is what makes it look designed.
- Keep body at 16px and line height 1.7. It is set for reading, not for density.
- Let headline length vary. Rhythm comes from length, not from clauses.
Don't
- Never set a headline in Poppins.
- Never use Montserrat. It is still wrong and scale-mktg-theme-builder.js still outputs it. Fix that before the next deck.
- Never centre long body copy.
- Never use an em dash. Not in a headline, not in body, not anywhere.
Voice and Tone
A pastor who runs ads, talking to a pastor. Direct, warm, unhurried, never slick.
Pastoral
Serves before it sells. Urgency comes from the mission, never from a countdown timer.
Direct
Bottom line first. Short declarative sentences. If it fits in six words, use six.
Proven
Numbers, not adjectives. "295 families" beats "incredible results" every time.
Plain-spoken
No CPM, no ROAS, no funnel. Say guests. Say seats. Say follow-up.
"Leads" is fine internally. It is never used with a pastor. ROI is said as families and seats, never as a percentage.
Sounds like us
- "Most churches don't have a growth system."
- "No hand-offs. No sales team."
- "Your team already knows how to love people. They just don't have a list of who showed interest. That's the whole gap."
- "Simple scales. Fancy fails."
Doesn't sound like us
- "Leverage our proven omnichannel growth framework." Jargon. Says nothing.
- "Are you TIRED of empty seats?? Let's FIX that!" Hype. Disrespects the reader.
- "Our data-driven approach optimizes CPA across the funnel." Media-buyer language aimed at the wrong buyer.
- "God wants your church to grow, and He's given us the tools." Faith language used as a sales lever. Never.
Generic
"We provide comprehensive digital marketing solutions for faith-based organizations."
In voice
"Every week we put the names of real people who want to visit your church on a list. Then we train your team to call them before Wednesday. That second part is why they come back."
Ideal Client Profile
A Spirit-filled church, charismatic or Pentecostal, running 100 or more on a Sunday with room in the building to grow. The pastor wants to reach his city and is willing to put his own team on the guest list. We take a church at 60 to 99 when it is a plant or the budget is there. 100 plus is the standard.
The decision-maker is the senior or lead pastor. Not a comms director. Not a board. One person. He is counselling, strategising, meeting with people, meeting with his team, and preparing his sermon. He is thinking about growth and about reaching more people, and he is short on time in a way that is different from a business owner: his week has a hard deadline in it every Sunday.
A second buyer type exists and is secondary: traveling revivalists, evangelists and conference hosts who buy the Event Growth System rather than the evergreen one.
Before
Flyers, door hangers and outreaches that cost money and do not turn into people on Sunday. Guests come once and nobody knows why they never came back. The team boosts a post and gets likes from people who already attend. A big event fills the room, then two weeks later it is back to baseline. He has been burned before and he is overwhelmed by the tech.
After
New guests every week with names on a list, and a team that calls them before Wednesday. The room feels fuller and it is not tied to the next big event. He knows what it cost to reach each person. He can plan a second service instead of hoping for one. And he has his week back for sermon prep and for people, instead of trying to figure out Facebook.
- New faces every Sunday, not just at Easter and Christmas.
- Young families specifically.
- Growth that keeps happening when he is not personally driving a push.
- A guest process his own team runs, so it survives him.
- Reaching his city, said as reach, not as revenue.
He says: "I want more people in the building."
He means: "I want to know the church is still moving, and that it is not stalling because of me."
That the church has plateaued and he is the reason. That he spends the money one more time and Sunday looks exactly the same.
| What they tried | Why they tried it | Why it failed |
|---|---|---|
| Boosted posts run by a volunteer | Cheapest option and somebody on the team already knows Facebook | It reaches the people who already attend. Likes are not guests. No names get captured, so nobody ever gets called. |
| Flyers, door hangers, street outreach | It feels like real ministry and the whole team can do it together | There is no way to know who responded. Nothing comes back with a name on it, so there is no list to follow up. |
| A big event or a guest speaker | It fills the room once and lifts the whole church | The crowd came for the event, not the church. Nothing exists to turn a one-time crowd into Sunday regulars. |
| A general marketing agency | Wanted to hand it to professionals and get it off his plate | Built for businesses. They sold reach and sent reports. They have never sat in a Spirit-filled service and they never trained the church's own team. |
| A new website or a rebrand | Believed the church looked dated and that was why people were not coming | A better website does not put anyone in a seat. The gap was follow-up, not design. |
| Objection | The honest counter |
|---|---|
| "I've been burned before." | Month to month. No contract. You can leave any month you want. There is no sales team to hand you off to. The person on this call is the person running your account. |
| "Is marketing the church even right?" | You already spend on a sign out front and flyers at the door. This is the same thing, aimed where the people actually are. |
| "I don't have the budget." | Pastor Nick started at $15 a day and had 30 plus guests in three to four weeks. |
| "We're too busy for this." | Six hours from you up front. Your team works a list each week. We run everything else. |
| "Will it work in my city?" | It has run in Baltimore, Oklahoma City and Northampton. Different cities, same process. |
| "What if the people don't stay?" | That is the honest one. The ads bring them. Your team keeps them. If nobody on your team will work the guest list, do not hire us, because it will not work. |
Churches that cannot or will not fund $500 a month in ad spend. Churches with no room to grow. Cessationist or non-Spirit-filled congregations, because the copy and creative will not land. Any church where nobody on staff or the volunteer team will work a guest follow-up list. Churches under 60. Churches between 60 and 99 are a conversation, not an automatic no.
Core Messaging
Church Amplified is a church growth company for Spirit-filled churches in the United States. We install the Visitor Acquisition System: Meta campaigns that produce first-time guests every week, follow-up automation that turns a registration into an actual visit, and training so the church's own team works the guest list. Advertising is the mechanism, not the category. What a pastor buys is people in seats on Sunday.
No Spirit-filled church should stay invisible in its own city.
We install a system that puts new guests in your seats every week, and we train your team to keep them. Every week you see the names, the numbers, and what it cost. Month to month. If it is not working, you can leave.
This is a promise, not a guarantee. No money-back guarantee is published, and none should be until the operating numbers behind it are confirmed.
Reach your city with the power of Jesus
We only work with Spirit-filled churches. The copy, the creative and the offer are built for a charismatic congregation, and the screening gates on it.
Get people into your church
The metric is guest count on Sunday, not impressions, not reach, not likes. We sell people through the door.
Produce powerful creatives
Church-recorded footage, coached and scripted. Not stock. Not agency-produced. It looks like the church because it is the church.
The named process. Eight phases. It is the thing being sold. The ad account is only where it runs.
| Phase | What happens |
|---|---|
| 01 Review the mission | Understand the church's vision, culture and who they are actually trying to reach, before a single ad is written. |
| 02 Write the ad copy | Written for a Spirit-filled congregation, in the language that church's people already use. |
| 03 Provide video scripts | The pastor and team do not have to invent what to say. |
| 04 Record content | Church-recorded footage, coached. Not stock, not agency-produced. |
| 05 Build the campaigns | Meta campaign structure, audiences, budget pacing. |
| 06 Install the follow-up | Automated confirmation and reminder sequence, so a registration turns into an actual visit. |
| 07 Train the team | The church's own people learn to work the guest list. This is the phase competitors skip and the reason show rates double. |
| 08 Manage weekly | Ongoing optimisation, weekly reporting, weekly guest numbers. |
Visitor Growth System
Evergreen Meta campaigns that produce first-time guests every week, follow-up automation installed, and your own team trained to work the guest list.
$1,500 to install. $500 a month to run it. Ad spend is separate and paid straight to Meta, $500 to $1,000 a month recommended. Month to month, no contract.
Event Growth System
Campaign work for revivals, conferences, guest speakers and seasonal services. Sold separately from the evergreen system. This is what the traveling revivalists and conference hosts buy.
TikTok is not in the offer and is not currently delivered. The published offer is Meta only.
StoryBrand Framework
The pastor is the hero. We are the guide. Every ad, email and page should be able to point at a line in here.
The senior or lead pastor of a Spirit-filled church running 100 or more on a Sunday, with room in the building to grow, who wants to reach his city.
I am an associate pastor. I teach at a Bible college. I sit in the same seat you do on a Sunday. I only work with Spirit-filled churches, and I run every account myself. No hand-offs. No sales team.
External. They keep spending on flyers, door hangers and outreaches and the church is not growing as quickly as they would like. Those people are not converting into people coming to the church.
Internal. Burned before. Overwhelmed by the tech.
Philosophical. A church with a real move of God should not stay invisible in its own city just because no one ever showed them how to be found.
Eleven Spirit-filled churches on the roster right now. Baltimore: 450 people said they wanted to visit and over 295 actually came out, in 31 days. Oklahoma City: about 30 first-time visitors a week, sustained. Northampton: 30 plus guests in three to four weeks at $15 a day. Blended cost per lead across the whole roster is $8.45. Associate pastor at River Church Baltimore, Bible college instructor, and the only person who touches the account.
Build the system
We learn your church and who you are trying to reach, write the copy, script the video your team records, and build the campaigns.
Install the follow-up
Automated confirmation and reminders go in, then we train your team to work the guest list.
Run it weekly
Ongoing optimisation and a weekly report with names and numbers on it, not impressions.
New guests every week with names on a list, and a team that calls them before Wednesday. The room feels fuller and it is not tied to the next big event. He knows what it cost to reach each person. He can plan a second service instead of hoping for one. And he has his week back for sermon prep and for people.
Another year at the same number. The building stays the size the current crowd justifies, not the size the vision needs. Guests keep coming once and disappearing, and no one ever calls them. The people in his city who would have come stay where they are. And a year from now he is having this same conversation with a tighter budget and less room to move.
The status quo where a church prays for its city on Sunday and has no way to reach it on Monday.
Boosted posts and vanity numbers. Generic agencies that sell reports instead of people and have never sat in a Spirit-filled service. And the idea that growth is something you wait for instead of something you build.
| What they believe | What we install instead |
|---|---|
| Marketing the church is worldly. | It is the same as the sign out front, aimed where the people actually are. |
| We need a big budget to compete. | $15 a day produced 30 plus guests in three to four weeks in Northampton. |
| More reach means more people. | Reach without follow-up is noise. The trained team is what doubles the show rate. |
| Growth comes from a better website or a rebrand. | It comes from a list of names and somebody calling them before Wednesday. |
| If we get in front of enough people, they will come. | Attention is not the bottleneck. Follow-up is. A church that reaches 10,000 and never calls the 40 who raised their hand will grow less than a church that reaches 2,000 and calls every one. |
Most agencies believe the ad is the product. We believe the follow-up is. The ad gets you a name. Your team getting to that name before Wednesday is what puts somebody in a seat. That is why we train your team instead of just sending you a report.
Calls to Action
One primary ask. One easy yes for the pastor who is not ready. Never more than one primary ask on a page.
Book a Strategy Call
The one action every page, ad and email is built to produce. Say it the same way everywhere.
Get the free Church Growth Plan
The easy yes. Secondary transitional: See Church Results. Point at the named case studies on the site.
| Principle | What it means here |
|---|---|
| Be specific | "Book a Strategy Call," not "get in touch" or "learn more." A pastor should know exactly what happens next. |
| Reduce friction | One decision per page. No long forms before the call. The pre-screen survey does the qualifying, not the pastor's patience. |
| Avoid hype | No countdown timers, no fake scarcity, no "spots left." Let the offer breathe. Urgency comes from the mission. |
| Match the stage | Cold traffic gets the Church Growth Plan. Warm traffic gets the case studies. Only a pastor who knows what we do gets the primary ask. |
Brand Don'ts
These are firm. Any one of them breaks the brand faster than a bad headline fixes it.
The final test. Does this look like a world-class brand that serves the Church, or a templated church marketing agency?
Use This Brand With AI
Copy the block below into any assistant before you ask for an ad, an email, a landing page or a script. Or point the tool straight at brand.churchamplified.com/brand.txt and let it fetch this itself.
BRAND: Church Amplified URL: churchamplified.com GUIDE: brand.churchamplified.com VERSION: 1.0, 15 September 2026 CATEGORY: A church growth company for Spirit-filled churches in the United States. Advertising is the mechanism, not the category. == NICHE == We help Spirit-filled churches get more first-time visitors by running Meta ads. Standard screen: charismatic or Pentecostal church in the US running 100 or more on a Sunday, with room in the building to grow. Churches at 60 to 99 are taken case by case when it is a plant or the budget is there. Under 60 is a no. Required: $500 to $1,000+ per month in ad spend on top of the fee, and someone on staff or the volunteer team willing to work a guest follow-up list. == NOT OUR CLIENT == Churches that cannot or will not fund $500/month in ad spend. Churches with no room to grow. Cessationist or non-Spirit-filled congregations. Any church where nobody will work the guest list. == DECISION MAKER == The senior or lead pastor. One decision maker, not a comms director and not a board. His week is counselling, strategising, meeting people, meeting his team, and preparing his sermon, with a hard deadline every Sunday. Secondary buyer: traveling revivalists, evangelists and conference hosts, who buy the Event Growth System. == THREE UNIQUES == 1. Reach your city with the power of Jesus. We only work with Spirit-filled churches. 2. Get people into your church. The metric is guest count on Sunday. 3. Produce powerful creatives. Church-recorded footage, coached and scripted, not stock. == UNIQUE MECHANISM: THE VISITOR ACQUISITION SYSTEM == 01 Review the mission. 02 Write the ad copy. 03 Provide video scripts. 04 Record content. 05 Build the campaigns. 06 Install the follow-up. 07 Train the team. 08 Manage weekly. Phase 7 is the moat. Show rate is 10 to 20 percent on automation alone and 20 to 50 percent or more with a trained follow-up team. == THE PROBLEM, THREE LAYERS == External: they keep spending on flyers, door hangers and outreaches and are not growing as quickly as they would like. Those people are not converting into people coming to the church. Internal: burned before, overwhelmed by the tech. Philosophical: a church with a real move of God should not stay invisible in its own city just because no one ever showed them how to be found. == WHAT THEY VENT ABOUT == "Guests come one time and we never see them again. I don't know why." "We boost a post and all we get is likes from people who already go here." "We had a great event, the room was full, and two weeks later we were right back where we started." "We paid somebody to do our marketing and all I ever got was a report." "I don't have time to figure out Facebook on top of everything else." == TRIGGER MOMENT == Attendance flat or slipping for two or three months and he can see it from the platform. Or he just launched a second service, signed a lease, or moved into a bigger room and the empty seats are visible. Or a revival, conference or guest speaker is booked and registrations are soft. Highest intent of all: a pastor he knows got results and told him. == WHAT THEY TRIED, AND WHY IT FAILED == Boosted posts by a volunteer. Cheapest option. Reaches people who already attend. Likes are not guests. No names captured, so nobody gets called. Flyers, door hangers, street outreach. Feels like real ministry. No way to know who responded. Nothing comes back with a name on it. A big event or guest speaker. Fills the room once. The crowd came for the event, not the church. Nothing turns a one-time crowd into regulars. A general marketing agency. Wanted to delegate. Built for businesses, sold reach and reports, never sat in a Spirit-filled service, never trained the church's team. A new website or rebrand. Believed the church looked dated. A better website does not put anyone in a seat. The gap was follow-up, not design. == FALSE BELIEF AND TRUTH == Lie: if we get in front of enough people, they will come. Truth: attention is not the bottleneck, follow-up is. A church that reaches 10,000 people and never calls the 40 who raised their hand will grow less than a church that reaches 2,000 and calls every one of them. == DEAD LANGUAGE, DO NOT USE == "We'll grow your church." "Go viral." "Guaranteed leads." "Full-service digital marketing for faith-based organizations." Anything built on funnel, engagement, impressions, reach or brand awareness. Hype and fire emoji aimed at a pastor. Scripture used as the hook to open. == WHAT THEY WANT == Goals: new faces every Sunday, not just Easter and Christmas. Young families specifically. Growth that continues when he is not personally driving a push. A guest process his own team runs so it survives him. Reaching his city, said as reach, not revenue. He says: "I want more people in the building." He means: "I want to know the church is still moving, and that it is not stalling because of me." After state: new guests every week with names on a list and a team that calls them before Wednesday. The room feels fuller and it is not tied to the next event. He knows what it cost to reach each person. He can plan a second service instead of hoping for one. He has his week back for sermon prep and for people. == OBJECTIONS AND HONEST COUNTERS == "I've been burned before." Month to month, no contract, leave any month. No sales team. The person on the call runs the account. "Is marketing the church even right?" You already spend on a sign out front and flyers. This is the same thing, aimed where the people are. "I don't have the budget." Pastor Nick started at $15 a day and had 30+ guests in three to four weeks. "We're too busy." Six hours from you up front. Your team works a list. We run everything else. "Will it work in my city?" Baltimore, Oklahoma City, Northampton. Different cities, same process. "What if the people don't stay?" The ads bring them, your team keeps them. If nobody will work the guest list, do not hire us. == BAD HABITS SABOTAGING THEM == Boosting posts to people who already attend. Counting the room instead of the new faces in it. Betting everything on the next event then starting over. No guest list, so nobody gets called. Treating outreach as a season instead of a system. Waiting on word of mouth and calling it faith. == ULTIMATE FEAR == That the church has plateaued and he is the reason. That he spends the money one more time and Sunday looks exactly the same. == COST OF INACTION == Another year at the same number. The building stays the size the current crowd justifies, not the size the vision needs. Guests keep coming once and disappearing with nobody calling them. The people in his city who would have come stay where they are. A year from now, same conversation, tighter budget. == THE ENEMY == The status quo where a church prays for its city on Sunday and has no way to reach it on Monday. Boosted posts and vanity numbers. Generic agencies that sell reports instead of people. The idea that growth is something you wait for instead of something you build. == BELIEF SHIFTS == Marketing the church is worldly. Reframe: it is the same as the sign out front, aimed where the people are. We need a big budget. Truth: $15 a day produced 30+ guests in three to four weeks in Northampton. More reach means more people. Truth: reach without follow-up is noise. The trained team doubles the show rate. Growth comes from a better website. Truth: it comes from a list of names and somebody calling them before Wednesday. == CONTRARIAN BELIEF == Most agencies believe the ad is the product. We believe the follow-up is. The ad gets you a name. Your team getting to that name before Wednesday is what puts somebody in a seat. That is why we train your team instead of just sending you a report. == EMPATHY == I am an associate pastor. I teach at a Bible college. I sit in the same seat you do on a Sunday. I only work with Spirit-filled churches, and I run every account myself. No hand-offs. No sales team. == AUTHORITY AND PROOF == Eleven Spirit-filled churches on the roster. Nation Ablaze Ministries, Baltimore MD, Pastor Tony Carpenter: 450 people said they wanted to visit and over 295 actually came out, in 31 days. Best result on record, not the typical one. Oklahoma City, Pastor Luke: about 30 first-time visitors a week, sustained. Northampton, Pastor Nick: 30+ guests in three to four weeks at $15 a day. Blended cost per lead across the roster: $8.45. Published range $5 to $20 per lead. Show rate: 10 to 20 percent on automation alone, 20 to 50 percent or more with a trained team. Travis Ventrella is an associate pastor at River Church Baltimore and teaches at a Bible college. == THE PLAN, THREE STEPS == 1. Build the system. Learn the church, write the copy, script the video the team records, build the campaigns. 2. Install the follow-up. Automated confirmation and reminders, then train the team to work the guest list. 3. Run it weekly. Ongoing optimisation and a weekly report with names and numbers, not impressions. == THE OFFER == Visitor Growth System. Evergreen Meta campaigns producing first-time guests weekly, follow-up automation installed, team trained to work the guest list. $1,500 to install, $500 a month to run it. Ad spend separate, paid straight to Meta, $500 to $1,000 a month recommended. Month to month, no contract. Event Growth System. Campaign work for revivals, conferences, guest speakers and seasonal services. Sold separately. TikTok is not in the offer and is not currently delivered. Meta only. == CORE PROMISE == We install a system that puts new guests in your seats every week, and we train your team to keep them. Every week you see the names, the numbers, and what it cost. Month to month. If it is not working, you can leave. This is a promise, not a guarantee. No money-back guarantee is published. == CALLS TO ACTION == Primary: Book a Strategy Call. Transitional: Get the free Church Growth Plan. See Church Results. == THE BIG 5 == Cost. $1,500 to install, $500 a month, ad spend separate at $500 to $1,000 a month paid directly to Meta. Month to month, stop any month. Say it straight. Problems and risks. What if visitors do not stay. What if my team will not work the list. What if my city is too small. The ads are the easy half. If nobody will call the guest list, it will not work, and we would rather say that than take the money. Comparisons. Versus a volunteer boosting posts: they reach people who already attend and capture no names. Versus a general agency: they sell reports and their copy shows they have never sat in a Spirit-filled service. Versus a brand or website company: a better website does not put anyone in a seat. Versus the bigger church marketing brands: broader market, more hand-offs, and we only do Spirit-filled churches. Versus doing nothing: it is free and it costs you a year. Best. For a Spirit-filled church running 100+ with room to grow and $500 a month for spend, the best approach is an evergreen campaign with follow-up installed and the team trained, not an event push. Events spike and reset. Evergreen compounds. Proof. Named pastors at named churches with numbers they can check. Another pastor's word above everything. Video of a pastor saying it beats a statistic. A specific number with a spend attached beats a big round number. == TOP QUESTIONS PROSPECTS ASK == How do I get more first-time visitors to my church? Do Facebook ads actually work for churches? How much does it cost to run Facebook ads for a church? What is a good ad budget for a church our size? How do I get church visitors to come back a second time? Is it biblical to spend money advertising the church? How do I grow my church without a big budget? What is the best way to follow up with first-time church guests? Should my church hire a marketing agency? Why do our church guests never come back? == POWER STATS, INDUSTRY == 46 percent of Protestant churches are flat or shrinking. 30 percent plateaued within 4 percent, 16 percent declined at least 4 percent since 2023. Lifeway Research, September 2025, 1,003 Protestant pastors, plus or minus 3.3 percent. Only 20 percent of new attendees at a Protestant church are completely new to church, down from 27 percent in 2016. Most growth is transfer growth, not reaching the city. Lifeway Research, September 2025. 9 percent of churches saw zero new commitments to Christ in the past year, up from 6 percent in 2016. Lifeway Research, September 2025. Median Protestant church attendance is 100, and half of US Protestant churches run under it. Lifeway Research, September 2025. 60 percent of evangelical Protestants attend at least monthly versus 33 percent of US adults overall. Pew Research Center, Religious Landscape Study 2023-24. == VOICE == One line: a pastor who runs ads, talking to a pastor. Direct, warm, unhurried, never slick. Four attributes: Pastoral, serves before it sells. Direct, bottom line first. Proven, numbers not adjectives. Plain-spoken, no CPM or ROAS or funnel. Tone dials: casual but never flippant. Simple, hard. Bold and declarative. Pastoral, not salesy. Personal, first person. Sales approach is NEPQ. Ask questions until the pastor says it himself. Never tell a pastor what his problem is. == WORDS WE USE == guests, first-time visitors, families, planned visits, seats, your city, reach, the house, Sunday, follow-up, your team, the system, install, predictable == WORDS WE AVOID == leads (fine internally, never with a pastor), funnel, conversion, customers, users, target audience, leverage, optimize, synergy, ROI as a percentage, crushing it, game-changer, CPM, ROAS, creative testing == MECHANICAL RULES == No em dashes, ever. Use a period or a comma. Short declarative sentences. Rhythm from length variation, not clauses. One idea per paragraph, two or three lines maximum. Numbers, not adjectives. Bucket brigades to pull the reader down the page: "Here's the thing." "But watch what happens." "So what changed?" Faith language is natural, never decorative, and never a pressure lever. Scripture only where it genuinely fits, never as a hook to open an ad. == SOUNDS LIKE US == "Most churches don't have a growth system." "We install predictable growth systems inside Spirit-filled churches using strategic Meta Ads." "No hand-offs. No sales team." "Your team already knows how to love people. They just don't have a list of who showed interest. That's the whole gap." "295 families planned a visit in 31 days. Not likes. Not reach. Families with names, in a list, that your team called." "Simple scales. Fancy fails." == DOES NOT SOUND LIKE US == "Leverage our proven omnichannel growth framework to maximize your church's digital footprint." "Are you TIRED of empty seats?? Let's FIX that!" "Our data-driven approach optimizes CPA across the funnel to drive incremental conversions." "God wants your church to grow, and He's given us the tools to make it happen." "We're a full-service marketing agency serving faith-based organizations nationwide." == VOICE SAMPLE == Generic: "We provide comprehensive digital marketing solutions for faith-based organizations." In voice: "Every week we put the names of real people who want to visit your church on a list. Then we train your team to call them before Wednesday. That second part is why they come back." == TAGLINES == Primary: Amplify Your Message. Reach Your City. Secondary: The message doesn't need to change. The reach does. Secondary: Most churches don't have a growth system. Secondary: Ads get you a name. Your team gets you a family. == MISSION == No Spirit-filled church should stay invisible in its own city. == VISUAL IDENTITY == Logo: Classic horizontal lockup. CA monogram left, thin vertical gold divider, wordmark right. CHURCH in Warm White, AMPLIFIED in Amplified Gold. Both legs of the A terminate flat on a horizontal baseline. Secondary mark is the CA monogram alone. Colors: Amplified Black #090909, Graphite #242424, Amplified Gold #D6AD52, Champagne #F0D78C, Heritage Gold #9B742B, Heritage Gold for small text on light #8A6624, Warm White #F7F5EF. Site dark ground #0D0C0A. Ratio: roughly 70 percent black, 20 percent warm white, 10 percent gold. Type: Space Grotesk 500/600/700 for headings, 700 at -0.02em tracking. Inter 400/500/600/700 for body at 16px, line height 1.7. Poppins is logo only, converted to outlines, never a working font. Never Montserrat. Imagery: real church footage recorded by the church's own team. Not stock, not agency-produced. Premium, modern, high contrast, mostly dark. One dominant message per section. Never: crosses, flames, doves, steeples, megaphones, signal or wifi bars. Never outline or rebuild the monogram. Never retype the wordmark. Never low-contrast gold backgrounds. Final test: does this look like a world-class brand that serves the Church, or a templated church marketing agency?